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| How GM's new Chevrolet Silverado reopens the pickup truck wars |
DETROIT -- When it comes to fame symbols, the dressed-up luxurious pickup truck is fighting its way again to the pinnacle within the automotive world. The present day proof of the luxe-truck phenomenon comes from Ford, which says that seventy one% of buyers in November opted for the better grades of its new Super Duty heavy-obligation pickup
General Motors' unveiling of the brand new Chevrolet Silverado pickup over the weekend changed into just the start.
Despite chatter approximately robo-taxis and shared mobility, the 2018 Detroit car show in all likelihood can be dominated via that most traditional and profitable of vehicles: the tremendous pickup truck.
Large pickups are to Detroit automakers what LeBron James is to the Cleveland Cavaliers or Beyonce is to the stay-song market. They are the franchise.




